Us market: Used Rolex watch sales continue to rise

Us market: Used Rolex watch sales continue to rise

First, the second-hand luxury market is booming

The second-hand luxury market in the US is growing

In the past few years, the second-hand luxury market in the United States has boomed rapidly. According to the data, from 2018 to 2020, the US second-hand luxury market sales increased by 13% annually. Among them, second-hand watches are one of the star products in the market and have received extensive attention.

Rolex watches became hot commodities

Among many luxury watch brands, Rolex has become the darling of consumers with its exquisite skills, stable preservation and durability, so the sales of Rolex second-hand watches have been rising all the way.

Second, the reasons for the popularity of second-hand Rolex watches

The price advantage

Compared with new Rolex watches, second-hand watches have a better price. Many people therefore take a fancy to the second-hand Rolex watches with higher cost performance.

Scarcity and collectible value

Some rare styles of Rolex watches are often very difficult to find in the market, so it is highly sought after by watch collectors. Its high collection value also attracts a large number of consumers.

The celebrity effect

Many celebrities wear Rolex watches in public, becoming a symbol of fashion trends. This also adds a lot of popularity to second-hand Rolex watches.

Quality assurance

As a leading watch brand, Rolex has been highly regarded for its exquisite watchmaking technology and excellent quality. Consumers also buy used Rolex watches more out of trust in their quality.

Third, second-hand Rolex watch market prospects

Momentum for continued growth

As consumers seek quality and cost performance, the second-hand Rolex watch market will continue to grow.

A wealth of choices

Second-hand Rolex watches of different styles, materials and ages will provide more diversified choices for the market and attract more consumers' attention.

The new wave of investment collection

Compared with buying new watches, consumers are more likely to buy second-hand Rolex watches for investment collection. This trend will also drive the continued growth of the market.

The continued rise in the sales of second-hand labor watches in the US market not only reflects the changing structure of consumer demand, but also injects new vitality into the continuous development of the luxury market. It is worth expecting that the second-hand Rolex watch market will continue to show a diversified development trend in the future, bringing more choices for consumers and providing more opportunities for investment collectors.